Solution : Consumer Behavior 7th Edition Test Book

buy Consumer Behavior 7th Edition test bank

29.99$

Download Sample: PDF - ZIP
Category : Marketing

Consumer Behavior 7th Edition by Wayne D.Hoyer, Deborah J.MacInnis, Rik Pieters

Table of contents:

Part I: AN INTRODUCTION TO CONSUMER BEHAVIOR.
1. Understanding Consumer Behavior.
Appendix: Developing Information about Consumer Behavior.
Part II: THE PSYCHOLOGICAL CORE.
2. Motivation, Ability, and Opportunity.
3. From Exposure to Comprehension.
4. Memory and Knowledge.
5. Attitudes Based on High Effort.
6. Attitudes Based on Low Effort.
Part III: THE PROCESS OF MAKING DECISIONS.
7. Problem Recognition and Information Search.
8. Judgment and Decision Making Based on High Effort.
9. Judgment and Decision Making Based on Low Effort.
10. Post-Decision Processes.
Part IV: THE CONSUMER’S CULTURE.
11. Social Influences on Consumer Behavior.
12. Consumer Diversity.
13. Household and Social Class Influences.
14. Psychographics: Values, Personality, and Lifestyles.
Part V: CONSUMER BEHAVIOR OUTCOMES AND ISSUES.
15. Innovations: Adoption, Resistance, Diffusion.
16. Symbolic Consumer Behavior.
17. Marketing, Ethics, and Social Responsibility in Today’s Consumer Society.

Product Detail:

Language: English
ISBN-10: 1305507274
ISBN-13: 978-1305507272
ISBN-13: 9781305507272


Solution : Consumer Behavior 7th Edition Test Book , Wayne D.Hoyer, Deborah J.MacInnis, Rik Pieters

Comments

Post a Comment

Popular posts from this blog

Solution : Financial Management Core Concepts 3rd Edition by Raymond M Brooks Test Book

Image
29.99$ Download Sample: PDF - ZIP Category : Test Bank Get : Financial Management Core Concepts 3rd Edition by Raymond M Brooks Instant Download of Test Bank for Financial Management Core Concepts 3rd Edition by Raymond M.Brooks Instant download Test Bank for Financial Management Core Concepts 3rd Edition by Raymond M.Brooks after payment Table of Content: Part 1: Fundamental Concepts and Basic Tools of Finance  Chapter 1: Financial Management Chapter 2: Financial Statements Chapter 3: The Time Value of Money (Part 1) Chapter 4: The Time Value of Money (Part 2) Chapter 5: Interest Rates Part 2: Valuing Stocks and Bonds and Understanding Risk and Return  Chapter 6: Bonds and Bond Valuation Chapter 7: Stocks and Stock Valuation Chapter 8: Risk and Return Part 3: Capital Budgeting  Chapter 9: Capital Budgeting Decision Models Chapter 10: Cash Flow Estimation Chapter 11: The Cost of Capital Part 4: Financial Planning and Evaluating Performance  Chapt
Read more

Solution : Computer Science: An Overview, 13th Edition Test Book

Image
29.99$ Category : Higher Education Computer Science: An Overview, 13th Edition by Glenn Brookshear, Author Emeritus Dennis Brylow, Marquette University Table of Contents * Asterisks indicate suggestions for optional sections.   0. Introduction 0.1 The Role of Algorithms 0.2 The History of Computing 0.3 An Outline of Our Study 0.4 The Overarching Themes of Computer Science   1. Data Storage 1.1 Bits and Their Storage 1.2 Main Memory 1.3 Mass Storage 1.4 Representing Information as Bit Patterns *1.5 The Binary System *1.6 Storing Integers *1.7 Storing Fractions *1.8 Data and Programming *1.9 Data Compression *1.10 Communication Errors   2. Data Manipulation 2.1 Computer Architecture 2.2 Machine Language 2.3 Program Execution *2.4 Arithmetic/Logic Instructions *2.5 Communicating with Other Devices *2.6 Programming Data Manipulation *2.7 Other Architectures   3. Operating Systems 3.1 The History of Operating Systems 3.2 Operat
Read more

Solution : EMS Public Information and Community Relations Test Book

Image
29.99$ Category : Higher Education EMS Public Information and Community Relations by Edward L. Mund, University of Flordia, Gainseville, FL Jeffrey T. Lindsey, Ph.D, University of Flordia, Gainseville, FL Table of Contents 1: Value of Public Information, Education, and Relations 2: Principles of Marketing 3: Public Information and Education Tool 4: Audience Identification 5: Categorizing Messages by Type and Audience 6: Craft the Message 7: Deliver the Message 8: Press Releases 9: Create an Information Culture in Your Agency Solution : EMS Public Information and Community Relations Test Book , Edward L. Mund, University of Flordia, Gainseville, FL Jeffrey T. Lindsey, Ph.D, University of Flordia, Gainseville, FL
Read more